Image default

How Online Reviews Have Altered Word of Mouth Marketing

Today, online reviews have become a significant driver of influence for brands. As a result, even large organizations have begun committing resources to keep these reviews credible. In fact, the global e-commerce giant Alibaba recently sued another organization for $300,000 for false reviews. But these efforts aren’t achieving the desired effect. Instead, they have exacerbated an already complicated situation.

In this article, I’ll discuss key issues affecting word-of-mouth marketing today, including online reviews from unbiased websites like


Influencer marketing

While word-of-mouth marketing has been around for centuries, it is important to keep up with the latest trends in digital marketing. Social media and influencer marketing have altered the way word-of-mouth marketing works. In addition, people trust influencers more than brands, and they tend to follow what they recommend instead of focusing on the actual value of a brand. Popular influencers, like celebrities and musicians, are often trusted by their followers and are often able to inspire them to purchase products from those brands.

The power shift between brands and consumers reflects how people make purchasing decisions. Consumers begin with a list of brands they are considering, which is formed through recommendations and awareness-building marketing, and then evaluate them as they gather product information. After they have decided on a brand, they use that experience to inform their next purchase decision. Word of mouth, in particular, has become one of the top three consumer influencers.

While social media has made word-of-mouth exchanges more public, the Internet has democratized these conversations. In the last decade, social media use has increased, and influencer marketing has emerged as a new digital form of word-of-mouth marketing. Consumers now look to online reviews to help them make a decision. It is estimated that the average consumer spends about 13 minutes reading online reviews before making a purchase, making the influence of the words of a stranger highly influential in the buyer’s decision.

However, it is possible to influence the outcome of word-of-mouth marketing by influencing a product’s reputation. The success of celebrity endorsement depends on the credibility and authenticity of the endorser. While celebrity endorsements are an essential part of marketing, measuring follower loyalty can also be challenging. Ultimately, brands must pay attention to their financial implications, not just the brand’s authenticity.


Online reviews

Until recently, word-of-mouth marketing was an essential aspect of customer loyalty, but nowadays, consumers depend heavily on online reviews for making purchasing decisions. Online reviews are now trusted by 88% of consumers and affect their buying and searching behavior. Also, shoppers will likely spend 31% more on products with great reviews. For these reasons, online reviews cannot be ignored in any industry. Listed below are a few ways online reviews have altered word-of-mouth marketing.

Social media platforms like Facebook are the leading platform for word-of-mouth marketing. Facebook has more than 1.4 billion monthly active users, and over eighty million are happening daily. So most of your customers will be logged in and likely to share their experiences with others. In addition, they are likely to trust a brand with positive reviews, so it’s worth considering Facebook as a word-of-mouth strategy.

In addition to a positive impact, online reviews can boost sales and create a loyal customer base. According to research from the University of Michigan, four in ten consumers consider a brand’s response to a negative review a sign of care. It also offers a chance to correct any wrongs. Therefore, businesses must be aware of when negative reviews are published online to take action immediately.

Another way that online reviews have altered word-of-mouth marketing is by boosting a business’s search engine ranking. Google has a high ranking in online reviews, and if it appears in a Google search, it can place a company near the top of the results. However, this should not be the sole focus of the online review strategy. Not all users of Google have Google accounts. So, you can’t rely on Google reviews alone to improve your search engine ranking.


Subconscious triggers

There is no single approach to the word of mouth marketing, and there are several ways to reach the subconscious mind of your customers. Every individual has different psychological principles and attractions, so finding what works for you will require deep research and testing to find the most effective approach. Below are some common psychological triggers and how you can use them to influence your audience’s opinion. By implementing these tricks, you’ll be able to increase your chances of success!

The product name, the price, the picture, and the first words of the description were the most critical factors for participants. Other factors were less significant, including the number of reviews, the average star rating, and whether the reviewer verified the purchase. The name of the reviewer also had an impact on the participants’ attention. These heuristics are easier to process, reducing participants’ attention.

Previous studies focused on only one or two of the review elements. But the results suggest that the attention allocated to a review may be driven by the number of others who have indicated the same rating. Future studies could test this hypothesis by trying different methods for manipulating attention. For example, using pictures or colors could also play a role. However, because the present study was exploratory, no manipulation of product pages was attempted.


Customer referrals

Online reviews have changed the way customers refer to businesses. While many companies think that word-of-mouth referrals still make up the majority of their business, more potential customers are turning to the Internet to research a company online. They want to see what other people say about a particular business before making a purchase decision. A robust online review management program can help companies to reach customers wherever they are. Read on to learn more about the benefits of online reviews.

The first step to increasing your customer referrals is to advertise the referral program. People have started sharing their opinions about businesses through social media. For example, if you post on Facebook that you are looking for recommendations, your friends will start commenting about their favorite service providers or products. They are seemingly eager to offer their opinions. Online reviews can prove far more valuable than traditional advertising and can be the basis for ongoing business success.

Online reviews are everywhere – on the Internet, social media, menus, and almost every website. People naturally look for proof that a product or service is good or bad, and the reviews online can alter the results of a referral program both positively and negatively. A good review program is a great way to attract customers and boost your business. While online reviews have changed how people refer to companies, word-of-mouth remains the most effective and reliable marketing method.

Whether your business is small or large, online reviews have become essential to your referral marketing strategy. Online reviews help customers find you and give you credibility. Almost everyone has a computer nowadays, and nearly everyone uses the Internet. Consumers check reviews online before purchasing, and 81% of U.S. consumers research online before buying a product or service. Although online reviews skew towards negative feedback, good ones are mainly underrepresented.


Customer experience

Online reviews have radically changed the way people share word-of-mouth recommendations. Companies can use customer satisfaction insights to determine what kind of buzz they are creating. While many satisfied customers may be enough to make positive word-of-mouth, they must outperform on attributes with intrinsic word-of-mouth potential. In short, if you want to create buzz, you must overdeliver on the features your customers value most.

The results of the survey began flowing within 24 hours. Most customers were blunt in their verbatim comments. Many company executives became defensive and demanded more data points from the survey. However, despite the initial reticence, more than 60% of responses revealed critical experiences for overall satisfaction, varying between vertical markets. Finance departments then compared the results with customer revenue and categorized every customer into one of four quadrants.

Positive online reviews can help capture customers’ attention and establish consumer trust and confidence. Studies show that customers who trust reviews are more likely to spend more money than those who don’t. Furthermore, positive online reviews can improve Google’s user experience and make businesses more efficient. That’s why it’s essential to understand the impact of online reviews on word-of-mouth marketing. This article will outline the critical ways positive online reviews can impact your business.

Word-of-mouth marketing has shifted online. Customer reviews are now a critical source of word-of-mouth marketing, with almost two-thirds of consumers identifying word-of-mouth as a crucial influence in their buying decisions. However, this influence has only increased with the digital revolution. While word-of-mouth communication was intimate, it now operates on a one-to-many basis. Today, people share their reviews through social media sites, while others write blog posts to praise and condemn brands.